At the national sales meeting Syngenta wanted to unveil their new integrated sales strategy to the sales team. The outward goal was to excite, motivate and mobilize the team around the new strategy. The underlying goal was to ensure that senior leaders heard the real conversations around the change and that the sales force knew their opinions were being heard and would be provided the resources they needed to succeed.
Entertainment and laughter were key to bringing all these type A personalities into alignment, so we created customized improve shows designed to accomplish different objectives. The first portrayed sales people in roles they were likely to encounter in the new organization. It brought to life all the concerns and strategically poked fun at the change. In a way that broke through the tension and defensiveness brought about by change, the improve started those important hallway conversations and led to talking points for the general session. The second show was more educational. It used the infamous “who ya gonna call” Ghostbuster take-off to teach the team about the resources and processes being provided to make the new strategy a success.
High engagement, great content connection, purposeful and incredible enjoyment. The result?
A much better return on your meeting investment.